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mindset definition

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On this page: An introduction to our definition of the entrepreneurial mindset 


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Our definitions of the mindset, and the tips for putting it into practical day-to-day use, are written on the basis of making the ideas behind the mindset relevant to as many people as possible.

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To help you to understand the entrepreneurial mindset we have developed a mnemonic, where each letter of the word MINDSET corresponds to 1 essential  entrepreneurial goal e.g. the first letter M corresponds to Meet real needs. 

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For each goal we have defined the associated entrepreneurial behaviours. This allows you to understand exactly what you need to do to become more entrepreneurial.

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For example, behaviours associated with “Innovate” include: -  create options for change, seek feedback and criticism, try to stand out from the crowd and be ambitious to go beyond incremental change.

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Our new book "Entrepreneurial Mindset" is the definitive guide to the practical use of the entrepreneurial mindset. There are 12 chapters including 7 chapters dedicated to each one of the 7 MINDSET goals. 

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Our MINDSET Tool will guide you through an assessment of your strengths against each of the 7 MINDSET goals and will give you feedback on areas for improvement. 

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Our Mindset Master Class is a half-day workshop which is delivered on-site to the members of your organisation and it includes a copy of the Entrepreneurial Mindset book for each participant. 

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Our mnemonic is based on a systematic analysis of published research and professional practice. Our mindset definition is practical, can be applied in a variety of work sectors and respects the different needs of individuals.