Our definitions of the mindset, and the tips for putting it into practical day-to-day use, are written on the basis of making the ideas behind the mindset relevant to as many people as possible.
To help you to understand the entrepreneurial mindset we have developed a mnemonic, where each letter of the word MINDSET corresponds to 1 essential entrepreneurial goal e.g. the first letter M corresponds to Meet real needs.
For each goal we have defined the associated entrepreneurial behaviours. This allows you to understand exactly what you need to do to become more entrepreneurial.
For example, behaviours associated with “Innovate” include: - create options for change, seek feedback and criticism, try to stand out from the crowd and be ambitious to go beyond incremental change.
Our new book "Entrepreneurial Mindset" is the definitive guide to the practical use of the entrepreneurial mindset. There are 12 chapters including 7 chapters dedicated to each one of the 7 MINDSET goals.
Our Mindset Master Class is a half-day workshop which is delivered on-site to the members of your organisation and it includes a copy of the Entrepreneurial Mindset book for each participant.
Our mnemonic is based on a systematic analysis of published research and professional practice. Our mindset definition is practical, can be applied in a variety of work sectors and respects the different needs of individuals.
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