We believe the entrepreneurial mindset should be relevant to anybody. As a result we are committed to developing a definition of the mindset that is simple, easy to remember and which can be put to practical use. Our definition is underpinned by academic research but the primary focus is on action.
To help you to understand the entrepreneurial mindset we have developed a mnemonic, where each letter of the word MINDSET corresponds to 1 essential entrepreneurial goal.
Our Mindset Tool is based on this mnemonic and will guide you through an analysis of your entrepreneurial behaviours. First of all let's explore the mnemonic
M I N D S E T ...
meet real needs
behaviours associated with this goal include: - understand real needs, provide solutions that people value, be ultra responsive to feedback, make a difference in people’s lives, contribute to solving the big societal challenges.
associated behaviours: - be open to ideas for change, help to create options for change, anticipate and overcome likely obstacles to change, be ambitious to go beyond incremental change, disrupt.
never be unethical
associated behaviours: - comply with regulations, meet codes of practice and professional standards, champion best practice and raise ambitions for ethical behaviour.
dare to take risks
associated behaviours: - say what you really think, question the status quo, learn to cope with uncertainty, and be prepared to stand up for what you really believe in.
associated behaviours: - sell your core message, communicate your value proposition, reach your targets, provide leadership and be persuasive.
exercise for productivity
associated behaviours: - improve your financial literacy, learn how to make creative use of resources, make smart use of technology, stop doing everything, and repeatedly trial/refine/perfect new ways of working.
take the initiative
associated behaviours: - assume personal responsibility, show a spark of initiative, have a sense of urgency, motivate yourself and others, and become an inspiring role-model
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Change your mindset, change the world.