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Entrepreneurial Mindset Tool and

introduction to the MINDSET mnemonic


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To help you to understand the entrepreneurial mindset we have developed a mnemonic, where each letter of the word MINDSET corresponds to 1 essential  entrepreneurial goal.   Our Mindset Tool is based on this mnemonic and will guide you through an analysis of your entrepreneurial behaviours.

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mindset 

                meet a real need

behaviours associated with this goal include: -  understand real needs, provide solutions that people value, be ultra responsive to feedback, make a difference in people’s lives, contribute to solving the big societal challenges.

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mindset

         innovate

associated behaviours: - be open to ideas for change, help to create options for change, anticipate and overcome likely obstacles to change, be ambitious to go beyond incremental change, disrupt.

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mindset

                                never be unethical

associated behaviours: - comply with regulations, meet codes of practice and professional standards, champion best practice and raise ambitions for ethical behaviour.

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mindset

                                   dare to take risks

associated behaviours: - say what you really think, question the status quo, learn to cope with uncertainty, and be prepared to stand up for what you really believe in.

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mindset

              sell

associated behaviours: - sell your core message, communicate your value proposition,  reach your targets, provide leadership and be persuasive.

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mindset            

                                               exercise for productivity

associated behaviours: - improve your financial literacy, learn how to make creative use of resources, make smart use of technology, stop doing everything, and repeatedly trial/refine/perfect new ways of working.

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mindset

                                                   take the initiative 

associated behaviours: - assume personal responsibility, show a spark of initiative, have a sense of urgency, motivate yourself and others, and become an inspiring  role-model