EN

Translate:


image12
image13

< Back to Home Page


On this page:

An introduction to the MINDSET mnemonic 


image14


We believe the entrepreneurial mindset should be relevant to anybody.  As a result we are committed to developing a definition of the mindset that is simple, easy to remember and which can be put to practical use.  Our definition is underpinned by academic research but the primary focus is on action.

image15


To help you to understand the entrepreneurial mindset we have developed a mnemonic, where each letter of the word MINDSET corresponds to 1 essential  entrepreneurial goal.   

image16

image17

Our Mindset Tool is based on this mnemonic and will guide you through an analysis of your entrepreneurial behaviours. First of all let's explore the mnemonic 

M I N D S E T ...

image18

mindset 

               meet real needs

behaviours associated with this goal include: -  understand real needs, provide solutions that people value, be ultra responsive to feedback, make a difference in people’s lives, contribute to solving the big societal challenges.

image19

image20

mindset

         innovate

associated behaviours: - be open to ideas for change, help to create options for change, anticipate and overcome likely obstacles to change, be ambitious to go beyond incremental change, disrupt.

image21

mindset

                                never be unethical

associated behaviours: - comply with regulations, meet codes of practice and professional standards, champion best practice and raise ambitions for ethical behaviour.

image22

image23

mindset

                                   dare to take risks

associated behaviours: - say what you really think, question the status quo, learn to cope with uncertainty, and be prepared to stand up for what you really believe in.

image24

mindset

              sell

associated behaviours: - sell your core message, communicate your value proposition,  reach your targets, provide leadership and be persuasive.

image25

image26

mindset            

                                               exercise for productivity

associated behaviours: - improve your financial literacy, learn how to make creative use of resources, make smart use of technology, stop doing everything, and repeatedly trial/refine/perfect new ways of working.

image27

mindset

                                                   take the initiative 

associated behaviours: - assume personal responsibility, show a spark of initiative, have a sense of urgency, motivate yourself and others, and become an inspiring  role-model

Go to the Tool