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mindset definition

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On this page: An introduction to our definition of the entrepreneurial mindset 


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We believe the entrepreneurial mindset should be relevant to anybody.  As a result we are committed to developing a definition of the mindset that is simple, easy to remember and which can be put to practical use.  Our definition is underpinned by academic research but the primary focus is on action.

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To help you to understand the entrepreneurial mindset we have developed a mnemonic, where each letter of the word MINDSET corresponds to 1 essential  entrepreneurial goal e.g. the first letter M corresponds to Meet real needs. The MINDSET mnemonic is ©2019 by Entrepreneurial Mindset Network Limited.

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NEW BOOK - AVAILABLE TO ORDER NOW

Our new book "Entrepreneurial Mindset"  is now available to purchase online.  This book is the definitive guide to the practical use of the entrepreneurial mindset in personal, organisational and societal change. 

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mindset 

               meet real needs

behaviours associated with this goal include: -  know your audience, meet their expectations, give great service, understand changing needs, provide solutions that people value, and make a difference in people’s lives.

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mindset

         innovate

associated behaviours: - create options for change, seek feedback and criticism, try to stand out from the crowd, be ambitious to go beyond incremental change, disrupt.

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mindset

                                never be unethical

associated behaviours: - be honest, don't discriminate, comply with the law, be environmentally friendly, challenge unethical behaviour and stand up for what is right.

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mindset

                                   dare to take risks

associated behaviours: - say what you really think, question the status quo, plan your risk taking, learn to cope with uncertainty, deal with the consequences and learn from failure.

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mindset

              sell

associated behaviours: - be clear, inspire, persuade people to invest, keep on top of your income, get people on board, see the big picture and become a role model.

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mindset            

                                               exercise for productivity

associated behaviours: -use your time effectively, improve your financial literacy, learn how to make smart use of resources, create a good work/life balance, and repeatedly trial & perfect new ways of working.

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mindset

                                                   take the initiative 

associated behaviours: - be ambitious, have a plan, build alliances, learn from setbacks, inspire people to take action and don’t delay.